Massey University - The Designer's Institute of New Zealand (DINZ) Poster, Brochure
This brief required us to create a theoretical design conference, hosted by DINZ and held at Massey University, aimed at attracting design students, teachers and practitioners.
Eye Candy is an experimental typography conference that introduces and encourages people to step away from the computer, get a little messy and try something different.
I chose the visual pun of Eye Candy to first catch the viewers eye with the aesthetics on the poster, but to then look a little closer and see how the words were formed. I wanted to spark interest and intrigue so that people want to know how they’re made. To continue the use of candy and typography when guests arrived at the conference they were presented with a ‘block of chocolate’, a chocolate shaped box that contained the brochure full of the conference content and a pack of pink chocolate letters to take home.
‘You are not restricted by anything but the alphabet.’.
Massey University - Goodman Fielder Team members: Melanie Kennedy Brand Identity, Packaging, Model of Final Design, Promotion, Dossier
Our task was to rebrand Ernest Adams biscuit brand focusing on exploring how brand values can be constructed and visually articulated through design to position a brand in a competitive market, targeting needs and wants of an identified target audience.
Our solution to this is MORE! Researching the market we identified multiple macro trends such as provenance, authenticity, health conscious, indulgence. Consumers are becoming conscious of what ingredients are in their products and where these products are sourced. Therefore, we believe Ernest Adams should focus on the provenance of their ingredients by collaborating with trusted local businesses to emphasize their New Zealand heritage.
For each biscuit flavor we have a collaborating brand, which is emphasized through a prominent illustration on the bag. This ingredient will be a recognizable New Zealand product, using borrowed interest to further expand Ernest Adams audience. This audience is comforted in knowing they are consuming delicious, trusted ingredients while also supporting local businesses. We identified our main target audience as families. We developed a brand that adults and parents would accept while adding friendly and youthful visual elements to attract children and make them want to pull it off the shelf.
If there is one thing Ernest loves, it’s New Zealand, so we wanted to bring you more of it. Combining our biscuits with some of our favourite local products we’ve created More!
Massey University Team members: Sarah Joubert, Franziska Steinkohl Experience Design, Service Design, Print Design, UI
In recent decades, the roles of Universities have changed significantly. Rather than being an institution offering tertiary education and research, campuses are evolving to be more user centred environments of learning and being. Switch was out response to improve the current Massey University campus experience, with the goal to creatively position it as the natural place to study.
Switch seeks to be vibrant to stand out in all we do. We are curious; about students, skills, places, industry, activities and everything more. We are experimental; there is no set way to do things, we encourage trial and error. We are personal; coming to you with the information rather than you searching for us. Let’s switch it up, together!
Switch is an organisation that is operated by a team of cross Coca disciplinary fourth year students. Switch has a continuous University presence as they are always at University events and have a passion for getting to know and support all students. They operate face to face because they believe personal connection with students is key.
Switch is a workshop based program that runs in the holidays, a week prior to University break commencing, and is sponsored and supported by Massey. It gives students the opportunity to learn new skills and explore new facilities around University, while also easing them back into the work routine. It seeks to connect Coca students across disciplines and year groups by providing them with a space where people with similar interests meet.
Switch will make Massey Wellington a more user-centered environment of learning and being. The program will implement a personalized and educational system of workshops for students to get involved in. Developing and strengthening connections between participants across year groups and disciplines will enhance the current Massey student experience. Furthermore, students will have more skills and be prepared for their upcoming projects.
Switch will become a popular holiday option for students as they begin to experience the benefits. The word will get around as students post photos on their social media sites and talk to their friends about it, which will promote the program and the University. As a result, Massey will gain positive attention for supporting their students and encouraging them to reach higher levels of achievement and lifestyle.
Outside of university I run a Facebook page, 'Organised Mess', where I create and sell commissioned artwork. I use my art as a way to take a break from my screen and uni work, but keep my creative focus. I always enjoy returning to a pen and paper after staring the the computer all day.
One of my pieces was recently displayed in an Amnesty New Zealand gallery where 15% of all profit from artworks sold went to support them.
FESTA - Pipe Dreaming
FESTA Christchurch and Julia Morrison (artist)
Interactive Installation, Publication about the project
Team Members: Katie Deller, Maggie Meiklejohn, Rachael van Wieringen, Nicki Gordon, Claire Huang, Calvin Lai, Nicole Gesmundo, Sarah Joubert, Franziska Steinkohl in collaboration with Jo Bailey and Nick Kapica
'FESTA is a vibrant weekend celebration of urban creativity and regeneration. It is an opportunity for the public to experience a reimagined Christchurch, comprising imaginative architectural installations, workshops, talks, pop-up projects, family events, tours, live performance, artworks and more. The headline event – a spectacular temporary city – attracts thousands at each edition and is live for one night only.'
The theme for 2016's festival was We Have the Means, which focuses on citizen-initiated urban regeneration and sustainability through the reuse of waste materials in design.
Our team of nine cross-disciplinary students explored sustainability through the repurposing of waste materials in design and urban regeneration. We located waste streams within Wellington and collected a variety of materials, ranging in scale, durability and aesthetics. Our experiments started with things we'd found skip diving and resulting in us settling on large upholsterers cardboard tubes. Our final pavilion consisted of 150 hand-painted tubes which were mounted onto a triangular scaffolding type structure. At night, the installation was illuminated by various projections we curated from our many processes and products that lead us to our final structure. We stencilled words on the bottom of each pipe in hopes to inspire people and get them to re-imagine what waste actually was.
This project was definitely a learning experience in both sustainability and materials, but also our group of 9 varied in disciplines and creative interests, so merging all of our work methods was both an interesting and extremely fun experience!
In 2017 Pipe Dreaming took three of us to Miami to accept a Merit Award of behalf of out team at the SEGD Academic Summit.
One of the Jury comments read: "The fact that these students achieved such impact with a next-to-nothing budget is inspirational and encouraging—it makes me think that we should all spend more time in dumpsters and back alleys before considering more expensive methods of fabrication. Anyone can spec some high-end material and have the execution cover-up lackluster design, but to take materials, literally of out the dump and elevate them into meaningful, communicative vessels takes a level of skill and creativity I'm proud to see in student work. Gold stars for everyone."
We were also super proud and honoured to pick up and award slightly closer to home, with Pipe Dreaming coming away with a Bronze in the Spatial Category at the Best Awards.
For this project, my brief was to organising the information in a clear and creative manner. I visually communicated information around the College of Creative Arts in an a5 booklet, which then folded to an A2 poster displaying the Best Award placings. I made this information legible and graphically interesting through the use of colour, typography, composition and icons.